Today shoppers tend to like experiences that are convenient - and efficient. That's why we're seeing more retailers utilize seamless checkout extensions, embeds, and integrations for their shoppers as best practices. If you're not focusing on an easier checkout, do you even care about conversion rates? Or your cart abandonment rate? Keep reading to diving into the advantages of one-click checkout and details around why it's a 'must-have'.
1. Boost conversions and drive revenue
Fast transactions means shoppers place more orders. Any friction in the checkout flow can lead to cart abandonment. In fact, about 18% of online shoppers abandoned their carts due to lengthy or complicated checkout page. A seamless checkout process eliminates most steps and allows customers to finalize their purchases with just one click.
2. Enhance Customer Experience and Loyalty
Keep your customer experiences simple, quick, and straightforward is the key to customer satisfaction. About 1 in 3 consumers say that they will walk away from a brand after one bad customer experience. Utilizing patterns similar to Amazon Pay, or Shop Pay for a Shopify Store, will give users an intuitive checkout process everywhere. Keeping thing quick here, will keep customers coming back.
3. Increase Mobile Sales with Mobile-Optimized Checkout
Mobile checkouts make up over 40% of all e-commerce sales - and it’s growing! The problem here is that mobile shoppers often face challenges with difficult checkout processes on small screens. Companies like Sleek have now provide mobile-optimized checkout experience so that customers can complete purchases with one click - no matter where they are!
Imagine you're a new customer making a purchase on your phone. The screen is small and causing some forms not to show up. Each page of the checkout is on a different screen and the page loading times are insanely slow. This is frustrating for you as a shopper but should be even more frustrating for you as a merchant - data from Google shows that even just a one-second delay in mobile load times can lead to a drop of up to 20% in conversion rates. These delays contribute to higher bounce rates, shorter sessions, and ultimately, reduced sales.
Sleek offers solutions to challenge all of these shortcomings. Sleek's one-click checkout flows prioritize faster experiences during checkout to help reduce cart abandonment rates. Sleek solutions even offer multiple payment options that users can choose from and following along via progress indicators.
4. Strengthen Security and Reduce Fraud
Concerns about online security and data breaches can deter customers from completing purchases. One-click checkout protects customer information, as long as you use a solution that securely stores customer payment and shipping information. Some checkout providers even provide advanced fraud protection with authentication. One-click checkouts like these bring confidence to your customers - especially those who only want to store their information safely and securely.
And don't forget - while one-click checkouts can bring tons of benefits to your store, there are other pieces that can bring a seamless checkout experience to your customers. These are things like: multiple shipping options, guest checkout, accepting debit card payments, and offering transparent pricing.
Conclusively, the benefits of offering one-click checkout are pretty clear. Easy checkout = sticky customers = more revenue. Interested in learning more about how you can easily offer a seamless shopping experience into your online store? Email us at Hello@onsleek.com
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